On 2010-10-20 5:05 PM, Jon Hawkins wrote:
This unsubscribe/confirm procedure is basically the same procedure
someone used when they subscribed,
If the link at the bottom of the email was an actual unsubscribe link
instead of the info link, I'd agree...
The info link should be second, and the unsubscribe link should be right
there in the email footer.
That would save 5 clicks right there.
and the same procedure countless other mailing lists use, so I don't
know why anyone would find it mysterious. I find it simpler than, for
example, HTMLized buttons in an email (which the user would wonder
what they actually do) or going to a website. Reasonable people
differ on this, no doubt.
I don't think it is unreasonable - but the vast number of people who
have a problem with it should make it clear that it should always be
made as simple as possible, and adding 5 clicks to the process is not
what I'd call making it simpler.
--
Best regards,
Charles
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