Re: [tdf-discuss] I like the name LibreOffice

Hi Klaus, all!

Before I forget it: I really had to smile today when I read some of your
messages - starting with the one by Jean. So I took some and compiled a
blog posting [1]; I hope that's okay to you.

Am Donnerstag, den 07.10.2010, 19:48 +0200 schrieb Klaus Doblmann:
> On Thu, 07 Oct 2010 19:26:21 +0200
> Christoph Noack <christoph.noack@documentfoundation.org> wrote:
[...]
>  Am Donnerstag, den 07.10.2010, 18:42 +0200 schrieb Klaus Doblmann:
> > > Ordinary people have just
> > > started to recognise the "brand" OpenOffice, it might take them years
> > > to adapt to a new name. 
> >
> > Some minor correction - either "OpenOffice.org", or "Open Office". Here
> > we see the difficulties with brands in general. So at the moment we do
> > have two different brands (but similar naming), and an ".org" that gets
> > omitted most of the time.
>
> Hi Christoph,
>
> I was referring to it as "OpenOffice" because that's what ordinary
> people on the street call it. That's also why I wouldn't call
> Libreoffice Libreoffice.org as it might create confusion and saying
> "dot org" or "Punkt org" is something most people won't do and don't
> want to do because it's - for most - not clear to pronounce.

You addressed a good point here - people skip the ".org" and therefore
it is a less good name with regard to a product name. Moreover, even the
press missed/omitted the ".org" part. However, when the name was chosen,
there was a reason for this. Luckily, there is no need to add a ".org"
to LibreOffice (although it is a real ".org" product *g*).

> > To me, it depends on us - the community - to communicate that new brand.
> > May it be the press, trade fairs or even personal contact with our
> > friends (you know, most of the people using OOo get it recommended by
> > friends or colleagues). 
>
> Definitely! I've already switched a few people over - that's how it's
> done. But it'll be difficult to get - especially the mainstream- media
> behind the new concept (and "abandon" OOo more or less) but that
> will also be the effort of us as a community. Im currently studying to
> get my master's degree in "media and communications" (in the Bavarian
> city Passau) so that would definitely be a field where I could/would
> help out - if, as you said, there's no way to continue using the name
> OOo.

Wow! First, the media and communications (that's really interesting to
me, by the way), and second, that you are living in Passau. Do you have
any connections to the rest of the German community. As far as I know,
they are rather active in the south.

Back to your great offer - did you already subscribe to the marketing
list? My mail program tells me that you are on l10n and tdf-discuss ...
so don't miss it :-)

Enjoy your evening!

Christoph

[1]
http://luxate.blogspot.com/2010/10/thats-what-others-say-i-like-name.html
also on http://planet.documentfoundation.org/

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