Re: [tdf-discuss] I like the name LibreOffice

On Thu, 07 Oct 2010 19:26:21 +0200
Christoph Noack <christoph.noack@documentfoundation.org> wrote:

> Hi Klaus,
>
> please don't mind that I respond to your mail ;-)
>
> Am Donnerstag, den 07.10.2010, 18:42 +0200 schrieb Klaus Doblmann:
> > Ordinary people have just
> > started to recognise the "brand" OpenOffice, it might take them years
> > to adapt to a new name. 
>
> Some minor correction - either "OpenOffice.org", or "Open Office". Here
> we see the difficulties with brands in general. So at the moment we do
> have two different brands (but similar naming), and an ".org" that gets
> omitted most of the time.

Hi Christoph,

I was referring to it as "OpenOffice" because that's what ordinary
people on the street call it. That's also why I wouldn't call
Libreoffice Libreoffice.org as it might create confusion and saying
"dot org" or "Punkt org" is something most people won't do and don't
want to do because it's - for most - not clear to pronounce.

> To me, it depends on us - the community - to communicate that new brand.
> May it be the press, trade fairs or even personal contact with our
> friends (you know, most of the people using OOo get it recommended by
> friends or colleagues). 

Definitely! I've already switched a few people over - that's how it's
done. But it'll be difficult to get - especially the mainstream- media
behind the new concept (and "abandon" OOo more or less) but that
will also be the effort of us as a community. Im currently studying to
get my master's degree in "media and communications" (in the Bavarian
city Passau) so that would definitely be a field where I could/would
help out - if, as you said, there's no way to continue using the name
OOo.

cheers,
Klaus

-- 
Klaus Doblmann B.A. - FSF member #7570
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A: Because it messes up the order in which people normally read text.
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