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Hi Klaus,

please don't mind that I respond to your mail ;-)

Am Donnerstag, den 07.10.2010, 18:42 +0200 schrieb Klaus Doblmann:
Ordinary people have just
started to recognise the "brand" OpenOffice, it might take them years
to adapt to a new name. 

Some minor correction - either "", or "Open Office". Here
we see the difficulties with brands in general. So at the moment we do
have two different brands (but similar naming), and an ".org" that gets
omitted most of the time.

To me, it depends on us - the community - to communicate that new brand.
May it be the press, trade fairs or even personal contact with our
friends (you know, most of the people using OOo get it recommended by
friends or colleagues). The good thing is, the community values didn't
change, only the name. So it might cause effort, but it's doable. And
for me - personally - it's worth the effort (disclaimer: if there is no
way to use OOo).


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