Re: [tdf-discuss] [GENERAL] New name

Hi,

I think LibreOffice is a good name (to becoming a brand), at least for a
person living in Finland. It is really easy to pronounce (for us), and
everybody can intuitively understand the message "free office". In Finnish
free is "vapaus", but we have good a educational system, and I believe ever
y
one can here associate "Libre" easily with "freedom".

And many of us like Cuba Libre, too ;-)

So, Go LibO, Go!

JusSi

2010/10/4 Charles-H. Schulz <charles.schulz@documentfoundation.org>

> Folks,
>
> Let me clear so that we can move on: Unless Oracle gives us the trademark
 o
> f
> OpenOffice.org, we're using LibreOffice, and some people love it, some
> people hate it, but as a matter of fact, we're not changing it anymore, s
o
> it's useless to request a change.
>
> Thanks,
>
> Charles.
>
> 2010/10/3 Alexandro Colorado <jza@openoffice.org>
>
> > On Sun, Oct 3, 2010 at 3:31 PM, Mirek M. <mazelm@gmail.com> wrote:
> >
> > > 2010/10/3 Graham Lauder <yorick_@openoffice.org>
> > >
> > > > On Sunday 03 Oct 2010 20:55:11 Jean Hollis Weber wrote:
> > > > > On Sun, 2010-10-03 at 19:21 +1300, Graham Lauder wrote:
> > > > > > Antonio,
> > > > > > You in fact wear the best argument for a unique name in your si
g.
> > >  Who
> > > > is
> > > > > > arguably the most successful Open Source company:  Red Hat
> > > > > >
> > > > > > What in gods name does a Red Hat have to do with software other
 t
> ha
> > n
> > > > give
> > > > > > them a really cool logo.
> > > > > >
> > > > > > This discussion is indicative, much of marketing is about creat
in
> g
> > > > buzz.
> > > > > > I would like a name that leads to a logo that is sexy enough fo
r
> > > people
> > > > > > to use as a desktop background, Redhat does and Fedora and Fire
fo
> x.
> > >  I
> > > > > > was looking at the "LibO" abbreviation and the thing that I sud
de
> nl
> > y
> > > > saw
> > > > > > was LbD, or LBD which is abrreviation for "Little Black Dress",
> > > > suddenly
> > > > > > I see a very cool logo and marketing campaign and a buzz.  One
gr
> ea
> > t
> > > > > > thing is that LBD is cool to both men and women, both groups te
nd
>  t
> > o
> > > > > > like the way they look.
> > > > > >
> > > > > > What has it to do with Office suites? About the same amount tha
t
> > > > Computer
> > > > > > Operating systems have to do with Hats.
> > > > > >
> > > > > > But dang what a buzz it would cause:  An office suite that was
se
> xy
> > ,
> > > > now
> > > > > > THAT would be cool to market.
> > > > > >
> > > > > > Cheers
> > > > > > GL
> > > > >
> > > > > Graham, you & I think alike! But I should have thought of Red Hat
 w
> he
> > n
> > > I
> > > > > was hurling out examples. And... Hmmm.... a sexy office suite? I'
m
> su
> > re
> > > > > someone could manage that, without it being also sexist.
> > > > >
> > > > > Cheers, Jean
> > > >
> > > > A name that sounds like a Latin Dance, Salsa, or Tango Both open so
ur
> ce
> > > > projects already unfortunately
> > > >
> > > > Red Hat is cool because it engenders an emotional response.  Red an
d
> > > black
> > > > is
> > > > sophisticated, the logo is a hat with a rakish tilt on it, hiding t
he
> > > > wearers
> > > > eyes, it makes the viewer curious, wanting to find out more.  It ev
ok
> es
> >  a
> > > > whole Film Noir feel to it as well, as though that's Bogart hiding
un
> de
> > r
> > > > there... (with Bacall on his arm in an LBD  ok ok not going there..
> ;)
> >  )
> > > > Obviously these are not things that people actually think, I'm just
> > > trying
> > > > to
> > > > allow people access to the emotional response
> > > >
> > > > It works on many levels but it is emotional before it is informativ
e,
> > > which
> > > > is
> > > > as a logo and branding should be.
> > > >
> > > > I like Latin dance sounding names, they're emotional, sound cool of
f
> th
> > e
> > > > tongue and they're sexy.... But not sexist!  :D
> > >
> > > I was thinking more along the lines of something breezy, simple, shor
t,
>  a
> > nd
> > > refreshing, to contrast with the depressing and dull connotations of
> > > "Office" and "iWork".
> > > I've been trying to brainstorm different names. I was thinking that I
> > > associate "refreshing" with cool water or lemonade with ice, a straw
an
> d
> > an
> > > umbrella/sunshade. "Pulp" sounds nice and quick, but it's quite overu
se
> d.
> > > Maybe something similar? (I really like the feeling one-syllable word
s
> > > invoke: they sound simple.)
> >
> > I am sorry Pulp sound like an insult to a non-english speaker. If you a
re
> > talking phonetics I wouldnt go with pulp. Actually phonetically sounds
to
> o
> > close to porn.
> >
> >
> > > > Cheers
> > > > GL
> > > >
> > > > --
> > > > Graham Lauder,
> > > > OpenOffice.org MarCon (Marketing Contact) NZ
> > > > http://marketing.openoffice.org/contacts.html
> > > >
> > > > OpenOffice.org Migration and training Consultant.
> > > >
> > > > INGOTs Assessor Trainer
> > > > (International Grades in Open Technologies)
> > > > www.theingots.org
> > > > --
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> > --
> > *Alexandro Colorado*
> > *OpenOffice.org* Español
> > http://es.openoffice.org
> >
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--
Jussi Silvonen
http://www.mendeley.com/profiles/jussi-silvonen/
http://mosapiha.wordpress.com/
http://silvonen.wordpress.com/
"Free software for free people!"

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