Re: [tdf-discuss] [GENERAL] New name

2010/10/3 Graham Lauder <yorick_@openoffice.org>

> On Sunday 03 Oct 2010 20:55:11 Jean Hollis Weber wrote:
> > On Sun, 2010-10-03 at 19:21 +1300, Graham Lauder wrote:
> > > Antonio,
> > > You in fact wear the best argument for a unique name in your sig.  Who
> is
> > > arguably the most successful Open Source company:  Red Hat
> > >
> > > What in gods name does a Red Hat have to do with software other than
> give
> > > them a really cool logo.
> > >
> > > This discussion is indicative, much of marketing is about creating
> buzz.
> > > I would like a name that leads to a logo that is sexy enough for people
> > > to use as a desktop background, Redhat does and Fedora and Firefox.  I
> > > was looking at the "LibO" abbreviation and the thing that I suddenly
> saw
> > > was LbD, or LBD which is abrreviation for "Little Black Dress",
> suddenly
> > > I see a very cool logo and marketing campaign and a buzz.  One great
> > > thing is that LBD is cool to both men and women, both groups tend to
> > > like the way they look.
> > >
> > > What has it to do with Office suites? About the same amount that
> Computer
> > > Operating systems have to do with Hats.
> > >
> > > But dang what a buzz it would cause:  An office suite that was sexy,
> now
> > > THAT would be cool to market.
> > >
> > > Cheers
> > > GL
> >
> > Graham, you & I think alike! But I should have thought of Red Hat when I
> > was hurling out examples. And... Hmmm.... a sexy office suite? I'm sure
> > someone could manage that, without it being also sexist.
> >
> > Cheers, Jean
>
> A name that sounds like a Latin Dance, Salsa, or Tango Both open source
> projects already unfortunately
>
> Red Hat is cool because it engenders an emotional response.  Red and black
> is
> sophisticated, the logo is a hat with a rakish tilt on it, hiding the
> wearers
> eyes, it makes the viewer curious, wanting to find out more.  It evokes a
> whole Film Noir feel to it as well, as though that's Bogart hiding under
> there... (with Bacall on his arm in an LBD  ok ok not going there..  ;) )
>
> Obviously these are not things that people actually think, I'm just trying
> to
> allow people access to the emotional response
>
> It works on many levels but it is emotional before it is informative, which
> is
> as a logo and branding should be.
>
> I like Latin dance sounding names, they're emotional, sound cool off the
> tongue and they're sexy.... But not sexist!  :D

I was thinking more along the lines of something breezy, simple, short, and
refreshing, to contrast with the depressing and dull connotations of
"Office" and "iWork".
I've been trying to brainstorm different names. I was thinking that I
associate "refreshing" with cool water or lemonade with ice, a straw and an
umbrella/sunshade. "Pulp" sounds nice and quick, but it's quite overused.
Maybe something similar? (I really like the feeling one-syllable words
invoke: they sound simple.)

> Cheers
> GL
>
> --
> Graham Lauder,
> OpenOffice.org MarCon (Marketing Contact) NZ
> http://marketing.openoffice.org/contacts.html
>
> OpenOffice.org Migration and training Consultant.
>
> INGOTs Assessor Trainer
> (International Grades in Open Technologies)
> www.theingots.org
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