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2010/10/3 Graham Lauder <>

On Sunday 03 Oct 2010 20:55:11 Jean Hollis Weber wrote:
On Sun, 2010-10-03 at 19:21 +1300, Graham Lauder wrote:
You in fact wear the best argument for a unique name in your sig.  Who
arguably the most successful Open Source company:  Red Hat

What in gods name does a Red Hat have to do with software other than
them a really cool logo.

This discussion is indicative, much of marketing is about creating
I would like a name that leads to a logo that is sexy enough for people
to use as a desktop background, Redhat does and Fedora and Firefox.  I
was looking at the "LibO" abbreviation and the thing that I suddenly
was LbD, or LBD which is abrreviation for "Little Black Dress",
I see a very cool logo and marketing campaign and a buzz.  One great
thing is that LBD is cool to both men and women, both groups tend to
like the way they look.

What has it to do with Office suites? About the same amount that
Operating systems have to do with Hats.

But dang what a buzz it would cause:  An office suite that was sexy,
THAT would be cool to market.


Graham, you & I think alike! But I should have thought of Red Hat when I
was hurling out examples. And... Hmmm.... a sexy office suite? I'm sure
someone could manage that, without it being also sexist.

Cheers, Jean

A name that sounds like a Latin Dance, Salsa, or Tango Both open source
projects already unfortunately

Red Hat is cool because it engenders an emotional response.  Red and black
sophisticated, the logo is a hat with a rakish tilt on it, hiding the
eyes, it makes the viewer curious, wanting to find out more.  It evokes a
whole Film Noir feel to it as well, as though that's Bogart hiding under
there... (with Bacall on his arm in an LBD  ok ok not going there..  ;) )

Obviously these are not things that people actually think, I'm just trying
allow people access to the emotional response

It works on many levels but it is emotional before it is informative, which
as a logo and branding should be.

I like Latin dance sounding names, they're emotional, sound cool off the
tongue and they're sexy.... But not sexist!  :D

I was thinking more along the lines of something breezy, simple, short, and
refreshing, to contrast with the depressing and dull connotations of
"Office" and "iWork".
I've been trying to brainstorm different names. I was thinking that I
associate "refreshing" with cool water or lemonade with ice, a straw and an
umbrella/sunshade. "Pulp" sounds nice and quick, but it's quite overused.
Maybe something similar? (I really like the feeling one-syllable words
invoke: they sound simple.)


Graham Lauder, MarCon (Marketing Contact) NZ Migration and training Consultant.

INGOTs Assessor Trainer
(International Grades in Open Technologies)
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