Re: [tdf-discuss] [GENERAL] New name

Cuba Libre came to my mind too. I think that's well-enough known among
Americans (in the USA) that it might be useful when explaining
LibreOffice to them in the future.

Perhaps it will become a tradition to drink such cocktails at informal
meetings of LibreOffice volunteers in the future:
http://en.wikipedia.org/wiki/Cuba_Libre

The word "Libre" is distinct enough from an English speaker's
perspective that it can form a unique brand--so I think that's a strong
choice.

-Ben

On Oct 3, 2010, at 5:53 PM, Jussi Silvonen wrote:

> Hi,
>
> I think LibreOffice is a good name (to becoming a brand), at least for
a
> person living in Finland. It is really easy to pronounce (for us), and
> everybody can intuitively understand the message "free office". In
Finnish
> free is "vapaus", but we have good a educational system, and I believe
ever
> y
> one can here associate "Libre" easily with "freedom".
>
> And many of us like Cuba Libre, too ;-)
>
> So, Go LibO, Go!
>
> JusSi
>
> 2010/10/4 Charles-H. Schulz <charles.schulz@documentfoundation.org>
>
> > Folks,
> >
> > Let me clear so that we can move on: Unless Oracle gives us the
trademark
> o
> > f
> > OpenOffice.org, we're using LibreOffice, and some people love it,
some
> > people hate it, but as a matter of fact, we're not changing it
anymore, s
> o
> > it's useless to request a change.
> >
> > Thanks,
> >
> > Charles.
> >
> > 2010/10/3 Alexandro Colorado <jza@openoffice.org>
> >
> > > On Sun, Oct 3, 2010 at 3:31 PM, Mirek M. <mazelm@gmail.com> wrote:
> > >
> > > > 2010/10/3 Graham Lauder <yorick_@openoffice.org>
> > > >
> > > > > On Sunday 03 Oct 2010 20:55:11 Jean Hollis Weber wrote:
> > > > > > On Sun, 2010-10-03 at 19:21 +1300, Graham Lauder wrote:
> > > > > > > Antonio,
> > > > > > > You in fact wear the best argument for a unique name in your si
> g.
> > > > Who
> > > > > is
> > > > > > > arguably the most successful Open Source company:  Red Hat
> > > > > > >
> > > > > > > What in gods name does a Red Hat have to do with software other
> t
> > ha
> > > n
> > > > > give
> > > > > > > them a really cool logo.
> > > > > > >
> > > > > > > This discussion is indicative, much of marketing is about creat
> in
> > g
> > > > > buzz.
> > > > > > > I would like a name that leads to a logo that is sexy enough fo
> r
> > > > people
> > > > > > > to use as a desktop background, Redhat does and Fedora and Fire
> fo
> > x.
> > > > I
> > > > > > > was looking at the "LibO" abbreviation and the thing that I sud
> de
> > nl
> > > y
> > > > > saw
> > > > > > > was LbD, or LBD which is abrreviation for "Little Black Dress",
> > > > > suddenly
> > > > > > > I see a very cool logo and marketing campaign and a buzz.  One
> gr
> > ea
> > > t
> > > > > > > thing is that LBD is cool to both men and women, both groups te
> nd
> > t
> > > o
> > > > > > > like the way they look.
> > > > > > >
> > > > > > > What has it to do with Office suites? About the same amount tha
> t
> > > > > Computer
> > > > > > > Operating systems have to do with Hats.
> > > > > > >
> > > > > > > But dang what a buzz it would cause:  An office suite that was
> se
> > xy
> > > ,
> > > > > now
> > > > > > > THAT would be cool to market.
> > > > > > >
> > > > > > > Cheers
> > > > > > > GL
> > > > > >
> > > > > > Graham, you & I think alike! But I should have thought of Red Hat
> w
> > he
> > > n
> > > > I
> > > > > > was hurling out examples. And... Hmmm.... a sexy office suite? I'
> m
> > su
> > > re
> > > > > > someone could manage that, without it being also sexist.
> > > > > >
> > > > > > Cheers, Jean
> > > > >
> > > > > A name that sounds like a Latin Dance, Salsa, or Tango Both open
so
> ur
> > ce
> > > > > projects already unfortunately
> > > > >
> > > > > Red Hat is cool because it engenders an emotional response.  Red
an
> d
> > > > black
> > > > > is
> > > > > sophisticated, the logo is a hat with a rakish tilt on it, hiding
t
> he
> > > > > wearers
> > > > > eyes, it makes the viewer curious, wanting to find out more.  It
ev
> ok
> > es
> > > a
> > > > > whole Film Noir feel to it as well, as though that's Bogart hiding
> un
> > de
> > > r
> > > > > there... (with Bacall on his arm in an LBD  ok ok not going
there..
> > ;)
> > > )
> > > > > Obviously these are not things that people actually think, I'm
just
> > > > trying
> > > > > to
> > > > > allow people access to the emotional response
> > > > >
> > > > > It works on many levels but it is emotional before it is
informativ
> e,
> > > > which
> > > > > is
> > > > > as a logo and branding should be.
> > > > >
> > > > > I like Latin dance sounding names, they're emotional, sound cool
of
> f
> > th
> > > e
> > > > > tongue and they're sexy.... But not sexist!  :D
> > > >
> > > > I was thinking more along the lines of something breezy, simple,
shor
> t,
> > a
> > > nd
> > > > refreshing, to contrast with the depressing and dull connotations
of
> > > > "Office" and "iWork".
> > > > I've been trying to brainstorm different names. I was thinking that
I
> > > > associate "refreshing" with cool water or lemonade with ice, a
straw
> an
> > d
> > > an
> > > > umbrella/sunshade. "Pulp" sounds nice and quick, but it's quite
overu
> se
> > d.
> > > > Maybe something similar? (I really like the feeling one-syllable
word
> s
> > > > invoke: they sound simple.)
> > >
> > > I am sorry Pulp sound like an insult to a non-english speaker. If
you a
> re
> > > talking phonetics I wouldnt go with pulp. Actually phonetically
sounds
> to
> > o
> > > close to porn.
> > >
> > >
> > > > > Cheers
> > > > > GL
> > > > >
> > > > > --
> > > > > Graham Lauder,
> > > > > OpenOffice.org MarCon (Marketing Contact) NZ
> > > > > http://marketing.openoffice.org/contacts.html
> > > > >
> > > > > OpenOffice.org Migration and training Consultant.
> > > > >
> > > > > INGOTs Assessor Trainer
> > > > > (International Grades in Open Technologies)
> > > > > www.theingots.org
> > > > > --
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> > > --
> > > *Alexandro Colorado*
> > > *OpenOffice.org* Español
> > > http://es.openoffice.org
> > >
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>
> --
> Jussi Silvonen
> http://www.mendeley.com/profiles/jussi-silvonen/
> http://mosapiha.wordpress.com/
> http://silvonen.wordpress.com/
> "Free software for free people!"
>
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Benjamin Horst
bhorst@mac.com
646-464-2314 (Eastern)
www.solidoffice.com

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