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On 2011-03-11 6:55 AM, Christian Lohmaier wrote:
Again: No matter how fat discaimers or how often you write
instructions on the website: You will *always* have to deal with
stupid people.

That's true, but that doesn't mean you shouldn't make things as clear
and simple as possible to minimize the chances of misunderstanding...

I just went through the unsub process before posting this, and it is way
too 'clunky'... here are my thoughts...

1. Change the subject of the confirmation email.

Something like:

ACTION REQUIRED: You MUST CONFIRM your unsubscribe request from listname

2. Don't require the user to REPLY to the email - include a clickable
LINK in the email they can click on to execute the unsub request.

3. Considering that the vast majority - over 99% most likely - of users
who click on the current link actually want to unsubscribe, regardless
of how you personally feel about it, there really, really needs to be a
DIRECT unsub link in the footer.

So change the footer to something like:

Unsubscribe: E-mail to
List Help: E-mail to
*** All posts to this list are publicly archived for eternity ***

Of course, each list should have the correct unsub link in its footer.

There really is no reasonable, rational argument against adding this one
liner to the footer.

I'll bet making these three changes will resolve at least half of the
problems people have, if not more.

Unsubscribe instructions: E-mail to
*** All posts to this list are publicly archived for eternity ***


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