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[tdf-discuss] Observations of LibreOffice and our users..


Hi, I'm the administrator for FanFiction.Net and FictionPress.com and
we have always pushed openoffice and now
libreoffice to our users. However, we would like to give you guys some
feedbacks from our users regarding the
perception of libreoffice.

1) Our members are mostly non-techy and heavy users of word processing features.
2A) Some members falsely believe we are profiting off somehow from
this LibreOffice download.
2B) Some members have false perception of LibreOffice somehow paying
us to put a link to your site.
3) (2) shows that LibreOffice is a new name with not a widely accepted
recognition in the non-tech world.
4) Overall, it's leading to lower adoption that I would like and a
general false perception that I did not see with OpenOffice.

Recommendations:

Please retool the Libreoffice site just a little with more emphasis on
the following:

1) "Abouse US" should not be last item in the menu. LibreOffice has a
branding problem and it should be first or second in
terms of prioity on the menu.
2) Make the site and especially the download page, which most of us
link to, more consumer and not project centric.
Right now, the whole site looks very business/corporate like.
3) Emphasis "Non-Profit" much more. So that new users can
differentiate "free" vs "non-profit". There are
lots of free software out there that have commerical tie-ins and
LibreOffice needs to give more thoughts to this.

For example the first sentence of About US page is:

"LibreOffice is community-driven and developed software which is a
project of the not-for-profit organization, The Document Foundation."

Why is "not-for-profit" the last thought of the sentence? Also no
mention of free either. This sentence is written for developers and
not end-users
which is a oversight. Target the end-users first. Developers are smart
enough to know who you guys are already.

Maybe I'm being too detailed here but overall, I would like
LibreOffice to do a better job of presenting itself via the website as
a free end-user, consumer friendly software from an non-profit entity.

It's more about presentations of LibreOffice to the end-user to give
them a comfortable feeling when they visit the site for the first
time. The download page is needlessly too complicated for end-users.
Don't list sdk or source code builds. End-users have no idea what they
are. Perhaps have a "end-user/consumer"-centric main site and a
separate dev.libreoffice.org site.

I would recommend a similar approach as taken by sites such as
www.getfirefox.com or www.google.com/chrome.  Just give them one
download link, one logo, one line intro to what it is and that is
free, plus a friendly graphics and then a link to find out more if
they want to.

Just some suggestions. I love the software and would like to help it
spread like summer weed. =)

Regards,

Xing

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