Re: [tdf-discuss] Bring up libreoffice.org website to world *now*

> Johannes A. Bodwing December 8, 2010 10:20 PM:

> Stands LO in the competition with every other Office-Suite? Or will it
> be a work for fun till the fun is gone and than there will be something
> else (like it was said some times ago on OOo in a greater dispute)?

Of course.

> If LO accepts this challenge (competition with other Suites), than
> everything is based on the next question:
> What has to do that LO becomes the best Office Suite, better than the
> rest and for a long time? That so many people as possible are sure of LO
> is the best they could find for Office-Work in private and business or
> profession.

First, being known, and when I say being know I mean being exposed at 
least a dozen times per year to any prospect user, as this is the number 
of times they read about MS Office.

When you reach this first target, then we can discuss about other 
targets. In Italy, when we have reached this objective we have realized 
that we were at 15% market share, with 50 volunteers, no money at all, 
the product that you know and a lame web site.

Something similar happened in France and Germany.

> And this leads automaticly to the most useful website-design, to the
> best marketing, the features we need, how many money, how many people
> and so on.
>
> In my opinion OOo ignored this to long. And LO copies some of that.

TDF will have some money, but not enough money to compete with MS 
Office, some people, but not as many as MS Office, some features, but 
features are just bullshit for 80% of users (provided that LO has all 
the features needed by this 80% of users, which is already true), but we 
will have more fun, more enthusiasm and more brainpower than MS.

TDF will be a case history for guerrilla marketing, not for marketing 
warfare.

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