Re: US Group Status ( was: Re: [tdf-discuss] Media contact for the USA )

Italo and Ryan: Thank you!

I think this work is so important that we should form a small subgroup to focus intensely on it 
over the long term. I'd also like to thoroughly document the press contacts we cultivate as well as 
the PR methodology used--so that I and others can understand how this is done. Italo's 
presentations should form the nucleus of this, but we'll customize it for the North American market 
as needed.

Once the new wiki is set up, let's document ourselves there. Until then, we can discuss and stub 
out the work on this list (or the marketing list, if that's more appropriate).

-Ben

On Oct 6, 2010, at 6:09 PM, Italo Vignoli wrote:

> Ryan Singer wrote:
>
> > I'd also like to throw my hat in as a media representative. I've done paid
> > PR work for multiple OSS vendors, and I was a marketing contact for OOo for
> > 6 years.
>
> > > Also, I don't much, in detail, of what Italo is doing.
>
> I have been handling media relations for OOo as a traditional media
> representative for over six years now, with significant results (I have
> presented them at the last two conferences, and there is still a video
> of my show in Orvieto).
>
> I am willing to help. I have media trained the steering committee by
> conference call, which is not the most effective way of doing it but is
> nevertheless better than nothing.
>
> I would say that the first step is to build a media list of US journos,
> and start to establish relationships with them. Main target are PC and
> Windows journalists, then Mac, then Linux.
>
> I think that there is a marketing list now, and I would love to follow
> the discussion there.
>
> Ciao, Italo
>
> -- 
> Italo Vignoli
> Mobile: +39.348.5653829 - VoIP: +39.02.320621813
> Email: italo.vignoli@gmail.com - Skype: italovignoli
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Benjamin Horst
bhorst@mac.com
646-464-2314 (Eastern)
www.solidoffice.com

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