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Re: [board-discuss] There is no such thing as "enterprise" // Suggestion for change of marketing plan


Hi Gerry,

as you very well stated LibreOffice is being used by all sorts of
individuals and organisation of all types and sizes which is fantastic
but it makes it also difficult to get the right message to the right people.

That's why we are working with the various teams and consulting the
Community to create an effective marketing plan which would allow us to
reach more potential users while keeping in mind that we are a
non-for-profit organisation.

LibreOffice Enterprise is not a product but an umbrella for the
ecosystem partners, which we need to support, which in turn offer their
own services supporting all the diverse type of organisations. If they
want to offer $TheirBrand Premium as they have the skills and contribute
back to the LibreOffice project then they are welcome to the ecosystem.

LibreOffice $Flavour may be useful to start creating a demarcation
between the best Free and Open Source Office suite that we all love to
use from the LibreOffice based offerings that should be used in an
enterprise environment where support, patching, integration, etc... are
very important.

Some may see LibreOffice Personal as too restrictive, I'm honestly one
of them, but it would be nice to get to the point where organisations,
government departments, schools and SMEs that can afford it contributes
back to the project through development, donations and/or by getting
their Enterprise version of LibreOffice from the ecosystem.

I'm personally keen on starting with LibreOffice Community Edition to
see if there are organisations that embrace the Community spirit and
start contributing back how they can and others that prefer to use a
product with Enterprise support which hopefully will look for the skills
and services present in our ecosystem.

Does it make sense to you?

Ciao

Paolo



On 08/07/2020 13:08, gerry@public-files.de wrote:
Hi all,
 
since the new marketing plan is heavily under discussion, I would like
to point to one term where the marketing plan is very imprecise:
 
There is no such thing as a homogenous "enterprise" that leads to a
certain level of software support services needs or that is per se
'suitable' for purchased licenses. If the marketing plan is based on
wrong assumptions, then it might be counterproductive.
 
* You have not-for-profit/social enterprises and for-profit enterprises
* You have smallest (1 person), small, medium and large enterprises as
well as corporations
* You have start-ups and well established companies
* You have enterprises in low-, middle- and high-income countries
* You have dedicated open source enterprises and 'dedicated' closed
source enterprises
* You also have 'innovative" sub-units in medium/large enterprises
that push open source software in their enterprise
* You have other large entities that cannot simply be categorized
either, like cooperatives, parties, unions, associations, NGOs,
governmental/parastatal institutions, educational institutions. 
 
Concluding: An "enterprise edition" would be as misleading as a
"personal edition". Thus, my suggestion is to not differentiate by the
user profile, but rather by the user needs and service requirements. 
 
Suggestion: 
We could leave the brand "LibreOffice" as it is (no "personal" and no
"community" tag; nothing that makes LO smaller as it is), but
establish a brand that really implies services, availability,
long-term support, security and extended software integrations. 
Thus, why not establishing a LibreOffice brand for ecosystems
partners like:
* "LibreOffice 365" (the top brand as it includes hosted online,
mobile and supported desktop office; bluring the line between cloud
and desktop like MS does it)
* "LibreOffice Premium" (with premium support and (maybe extended)
desktop office suite), could also be "LibreOffice TS" (total support)
or "LibreOffice XP" ....
 
Best,
Gerry
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