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[board-discuss] There is no such thing as "enterprise" // Suggestion for change of marketing plan


Hi all,
 
since the new marketing plan is heavily under discussion, I would like to point to one term where the marketing plan is very imprecise:
 
There is no such thing as a homogenous "enterprise" that leads to a certain level of software support services needs or that is per se 'suitable' for purchased licenses. If the marketing plan is based on wrong assumptions, then it might be counterproductive.
 
* You have not-for-profit/social enterprises and for-profit enterprises
* You have smallest (1 person), small, medium and large enterprises as well as corporations
* You have start-ups and well established companies
* You have enterprises in low-, middle- and high-income countries
* You have dedicated open source enterprises and 'dedicated' closed source enterprises
* You also have 'innovative" sub-units in medium/large enterprises that push open source software in their enterprise
* You have other large entities that cannot simply be categorized either, like cooperatives, parties, unions, associations, NGOs, governmental/parastatal institutions, educational institutions. 
 
Concluding: An "enterprise edition" would be as misleading as a "personal edition". Thus, my suggestion is to not differentiate by the user profile, but rather by the user needs and service requirements. 
 
Suggestion: 
We could leave the brand "LibreOffice" as it is (no "personal" and no "community" tag; nothing that makes LO smaller as it is), but establish a brand that really implies services, availability, long-term support, security and extended software integrations. 
Thus, why not establishing a LibreOffice brand for ecosystems partners like:
* "LibreOffice 365" (the top brand as it includes hosted online, mobile and supported desktop office; bluring the line between cloud and desktop like MS does it)
* "LibreOffice Premium" (with premium support and (maybe extended) desktop office suite), could also be "LibreOffice TS" (total support) or "LibreOffice XP" ....
 
Best,
Gerry
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