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On 4 October 2010 16:19, James Wilde <james.wilde@sunde-wilde.com> wrote:


On Oct 3, 2010, at 01:19 , Jean Hollis Weber wrote:

I want to start developing a "wish list" for documentation for
ordinary
users (things like user guides, howtos, FAQs, tutorials, training
materials, and others). We won't have enough people to do everything
on
the list, but it might encourage new people to contribute in areas
that
most interest them.

Some issues to consider are:
* What audiences do we want to reach? What are their needs? Lots of
overlap with training here.

If I may be allowed to suggest, there are three main markets to target.

1.  The very young.  Since LibO is free, they can get a first class
product at a price they can afford, and once they're hooked, they'll
stay with it.  People do.  And the very young are used to free things
from the Internet, but they are also more willing than older people to
actually send a donation for something that they use.  Young people do
that.  Old people buy licences and there is no LibO licence to buy.

2. The very old.  Often they've inherited a computer from someone else
in the family who has bought a new one, and they don't have the money to
buy pay-for products.

3. Corporations.  Who knows, if they get the equivalent of Microsoft's
product for nothing, maybe they'll donate something to the pool.

But I put my faith in 1 and 2.

//James




In the immortal words of Jon Stewart: "I Disagree With You, But I'm Pretty
Sure You're Not Hitler" .

What is Microsoft's definition of its market for MS Office? That's the
market we should be going for. Going for less is an admission of failure
before we even start. Where would Apple be with that attitude?

-- 
Harold Fuchs
London, England
Please do *not* reply to my personal e-mail address

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