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Re: [board-discuss] New Version of Strategic Marcom Plan


> The document just confirms that the start screen is missing, and does
> not even hint to add one.

Respectfully; The opposite of missing is found. I was reacting defensively but there it could be interpreted that way by someone without context (like me).

On the brand expert that offered his time to help; He may be right. I come from a market/survey research background so my default is data over expertise (even if I was talking to Jon Hamm's Madmen character or Steve Jobs). Maybe I'm wrong but my opinion is different. I agree with your Iceberg chart that people who are interested and hold certain values/ideals might not accurately reflect the overall userbase that generally don't care. Your branding expert is possibly correct in their assessment that Personal is better. But alarms are going off in the heads of me and other FOSS supporters/ideologues on the implications of the term. Hard to balance interests.

Just my 2 cents.

> On 15/07/2020 13:19 Italo Vignoli <italo@libreoffice.org> wrote:
>
>
> On 7/15/20 6:36 PM, Kev M wrote:
>
> > I still don't like slide 46: "...focused on needs of individual users" -
> > Why can't it say only "you are using the volunteer supported version of
> > LibreOffice" - or "you are using the volunteer supported version of
> > LibreOffice, this version does for enterprise/professional support
> > services please see [URL to Enterprise page]"
>
> That has still to be discussed.
>
> > Slides 49 & 50:
> > I think the board will have to vote on this. Italo's perspective is the
> > opposite of some of the other engaged users on this issue. Based on the
> > slides, he sees Personal as implying no restrictions, while Community
> > does. Others, see it from the perspective that Community implies no
> > restrictions, while Personal does. Aside from doing a randomized market
> > research survey of 1,000 respondents there will be no empirically
> > researched right answer.
>
> Actually, the name Personal has been suggested by a branding specialist,
> based on a knowledge database of thousands of names (he is a friend and
> a former colleague, so I paid him with rigatoni alla gricia and a good
> bottle of red wine, but he is usually far more expensive).
>
> > Slide 55:
> > .business is and improvement to .biz (at least in North America), but
> > why not Libreoffice.com for the commercial version, and Libreoffice.org
> > for the Community, etc. version?
>
> Because libreoffice.com is owned by TDF, and we cannot promote an
> enterprise product on a TDF web property, as otherwise we would risk to
> lose our charitable status. So, we need a compromise.
>
> > 62: Strongly suggest not adding a Start Screen to LibreOffice online for
> > UX reasons. There's no need to create a barrier to accessing documents
> > online when none of the other providers have this layer.
>
> The document just confirms that the start screen is missing, and does
> not even hint to add one.
>
> --
> Italo Vignoli - LibreOffice Marketing & PR
> mobile/signal +39.348.5653829 - email italo@libreoffice.org
> hangout/jabber italo.vignoli@gmail.com - skype italovignoli
> GPG Key ID - 0xAAB8D5C0
> DB75 1534 3FD0 EA5F 56B5 FDA6 DE82 934C AAB8 D5C0

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Follow-Ups:
Re: [board-discuss] New Version of Strategic Marcom Plantoki <toki.kantoor@gmail.com>
References:
Re: [board-discuss] New Version of Strategic Marcom PlanKev M <kevm@mailbox.org>
Re: [board-discuss] New Version of Strategic Marcom PlanItalo Vignoli <italo@libreoffice.org>
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