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Re: [board-discuss] Involvement of the board in the Marketing Plan

Hi Sam,

On 26/06/2020 17:32, Sam Tuke wrote:
> It seems like only one member of the current Board of Directors was
> present in that meeting (though there may have been some who stayed
> silent; please correct me).

Interestingly the slides were also posted here a week ago, and
discussed in a public board meeting last week too (IIRC). Then again -
the link disappearing is annoying; but IIRC we have no E-mail
attachments on-list.

Clearly, we're soliciting feedback and eager to get input from the
whole community.

> If input into the plan from the marketing team is desirable to the
> Board, then we as marketing team members need a clearer understanding
> of how that should be provided.

So - here is a good place to suggest things of course.

> I do not take it for granted that this information was shared with
> the team prior to adoption (though to gain support from the team it
> seems like a sensible move).

=) this has been quite widely shared; but we can always do more to
communicate better; clearly.

> The strain on this coordination is plainly visible in the plan
> itself, on the "preface" slides explaining eg the LibreOffice Online
> situation. It's a problem when a staff member is forced to hint that
> some topics are out of bounds in this way because they are stuck
> between "a rock and hard place" and must resort to such things to
> discourage input on controversial issues which can have no effect.

Hmm? I don't know that anyone is forced to hint anything. And your
input is welcome of course on all related topics.

The problem space here is a large & really complex one where Marketing
plays a vital role - many people coming fresh to the problem-space badly
need a primer to help understand the interlocking opportunities &
pitfalls, so it seems sensible to have a detailed proposal to kick
around; of course improving it, or presenting another proposal is
perfectly possible.

> The current draft plan is broad in scope,
> covering community management, branding, and touching on ecosystem
> design. Tough topics could be split into other sections, or strategy
> documents if necessary, freeing the marketing team with more room to
> influence the narrower, purely marketing topics which remain.

We can come up with a better process of course; but I'm more interested
in your (and other) concrete suggestions / or new proposals to make
things better - so things can be improved.

You had some good ideas around KPIs AFAIR, which I imagine will turn up
in the next iteration; but I'm personally eager for more.



michael.meeks@collabora.com <><, GM Collabora Productivity
Hangout: mejmeeks@gmail.com, Skype: mmeeks
(M) +44 7795 666 147 - timezone usually UK / Europe

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Re: [board-discuss] Involvement of the board in the Marketing PlanSam Tuke <mail@samtuke.com>
Re: [board-discuss] Involvement of the board in the Marketing Plan"William Gathoye (LibreOffice)" <william.gathoye@libreoffice.org>
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