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On 12/15/20 2:38 AM, Brett Cornwall wrote:

Of note is that all of this has not been soliciting the feedback of the
target audience. We need to know what works with the target audience -
the so-called "freeloaders", the entire point of this change - to
measure the effectiveness of such a change. Anything less results in
wild speculation with an unknown result until the change is pushed and
is "tested in production".

Actually, a panel representing the target audience was solicited, and
the answer was "personal". That proposal, which was considered as BS by
several people, was done for free by a friend of mine - a Senior VP of
Interbrand, the leading branding agency worldwide - on their panel of
naming experts.

Of course, as they did it for free on a friendly basis (it usually costs
from 50K US dollars up), we didn't get the usual report they produce for
similar naming projects. But for a bottle of Sagrantino and some salami
from Norcia (both from my birthplace) we couldn't expect it.

While it's admirable that the contributing community was consulted we're
only collecting data from a specific group of nerds, not the "real
world". That "rolling" made it to final votes is a testament to that
fact...

While "rolling" is a term associated to software releases only by nerds,
the "rolling" concept can easily be associated with something moving
forward by normal people.

So, if you de-couple "rolling" from "release", and couple it with "idea"
or "object" you get the feeling of what could be the positioning if the
choice was "rolling" (very similar to "advance").

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