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Re: [board-discuss] New Version of Strategic Marcom Plan

For me community edition mean that the user is part of the community so it
implies user can contribute.

For me community is the right label cause TDF and LibreOffice stand for

toki <> schrieb am Mi., 15. Juli 2020, 21:59:

On 2020/07/15 17:47, Kev M wrote:

Your branding expert is possibly correct in their assessment that
Personal is better. But alarms are going off in the heads of me and other
FOSS supporters/ideologues on the implications of the term. Hard to balance

The hardest part of branding, is coming up with a term that has the
least number of undesirable connotations and implications.

* Personal brings up memories of software that only allowed
non-commercial usage, and had a very narrow definition of what that
* Community implies the crippleware without paying for an expensive
* Professional implies that it is overkill for great aunt Martha
creating birthday cards and the like for the extended family;

* Enterprise implies features that a SOHO neither uses nor needs;
* Corporate implies that it is unsuitable for academic and non-profit

* SOHO implies that if the organisation has more than around 10
employees, it won't work for the organisation;
* SMB implies that if the organisation has more than around 500
employees, it won't work for the organisation;

Whatever term is chosen will annoy somebody, possibly to the point of
persuading them to not even consider LibO.


I'm going to make a very radical suggestion:

_Ban the use of the word "free" in all material related to LibreOffice_.
If the need for the term is imperative, replace it with "libre".

In English, "free" will invariable equated with "gratis", not "libre".


The desired result of this Strategic Plan is:

* Increased usage of LibreOffice by both individuals and organisations;
* Increased awareness of how LibreOffice is developed;
* More organisations within the LibreOffice Ecosystem;
* Increase net revenue of support organisations within the LibreOffice


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