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Re: [board-discuss] New Version of Strategic Marcom Plan

The document just confirms that the start screen is missing, and does
not even hint to add one.

Respectfully; The opposite of missing is found. I was reacting defensively but there it could be 
interpreted that way by someone without context (like me).

On the brand expert that offered his time to help; He may be right. I come from a market/survey 
research background so my default is data over expertise (even if I was talking to Jon Hamm's 
Madmen character or Steve Jobs). Maybe I'm wrong but my opinion is different. I agree with your 
Iceberg chart that people who are interested and hold certain values/ideals might not accurately 
reflect the overall userbase that generally don't care. Your branding expert is possibly correct in 
their assessment that Personal is better. But alarms are going off in the heads of me and other 
FOSS supporters/ideologues on the implications of the term. Hard to balance interests.

Just my 2 cents.

On 15/07/2020 13:19 Italo Vignoli <> wrote:

On 7/15/20 6:36 PM, Kev M wrote:

I still don't like slide 46: "...focused on needs of individual users" -
Why can't it say only "you are using the volunteer supported version of
LibreOffice" - or "you are using the volunteer supported version of
LibreOffice, this version does for enterprise/professional support
services please see [URL to Enterprise page]"

That has still to be discussed.

Slides 49 & 50:
I think the board will have to vote on this. Italo's perspective is the
opposite of some of the other engaged users on this issue. Based on the
slides, he sees Personal as implying no restrictions, while Community
does. Others, see it from the perspective that Community implies no
restrictions, while Personal does. Aside from doing a randomized market
research survey of 1,000 respondents there will be no empirically
researched right answer.

Actually, the name Personal has been suggested by a branding specialist,
based on a knowledge database of thousands of names (he is a friend and
a former colleague, so I paid him with rigatoni alla gricia and a good
bottle of red wine, but he is usually far more expensive).

Slide 55:
.business is and improvement to .biz (at least in North America), but
why not for the commercial version, and
for the Community, etc. version?

Because is owned by TDF, and we cannot promote an
enterprise product on a TDF web property, as otherwise we would risk to
lose our charitable status. So, we need a compromise.

62: Strongly suggest not adding a Start Screen to LibreOffice online for
UX reasons. There's no need to create a barrier to accessing documents
online when none of the other providers have this layer.

The document just confirms that the start screen is missing, and does
not even hint to add one.

Italo Vignoli - LibreOffice Marketing & PR
mobile/signal +39.348.5653829 - email
hangout/jabber - skype italovignoli
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