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[board-discuss] [Fwd: Re: [libreoffice-design] Re: need "branding" approval[?] for the flier/brochure]

Something to decide on today or in a few days (posting this here just
for archive).
FYI: I'm fine to give it a go together with Italo without going all the
way up to the BoD.



-------- Message transféré --------
De: Kracked_P_P---webmaster <>
Sujet: Re: [libreoffice-design] Re: need "branding" approval[?] for
the flier/brochure
Date: Tue, 26 Mar 2013 14:49:50 -0400

On 03/26/2013 01:49 PM, Marc Paré wrote:
Le 14/03/13 12:41 PM, Kracked_P_P---webmaster a écrit :

It was suggested that I ask the Design Team for a look at the current
working brochure for a possible branding issue and maybe approval for
use of the full LO logo.

I was informed that it was summited to the BoD for possible wording
changes, etc., but it has been worked on enough for need to get the
"branding issues" taken care of.  Some spacing/table format modification
will be worked on, along with and text modification that may be needed.
But, the essentials are there.

The "logo" image I used was a modified version of what is now seen on
the opening page.  I had to piece it together from the parts.

The Letter and A4 paper size versions are here.

LibreOffice 4.0 brochure using the half-circle logo design, Tri-fold,
letter size paper, uses "inch" and "cm" measurments for the max. page
size in Draw. User:Krackedpress, ODT format - Version 8 - left justified

LibreOffice 4.0 brochure using the half-circle logo design, Tri-fold, A4
size paper, uses "inch" and "cm" measurments for the max. page size in
Draw. User:Krackedpress, ODT format - Version 4 - left justified

While its great that there is now a discussion about re-updating the 
website, it does not address Tim's request to look at the pamphlet.

We have gone beyond the point of deciding whether the half-circle of 
OK or not. The docs team has adopted it into their published 
LibreOffice4 user guides designs[1]. IMO, we should try to follow suit 
with comparable pamphlets which will also help promote our printed 

I actually like the half-circle design, it is distinct and easily 
identifies our newest version of LibreOffice4. Prior to this we were 
using our distinct "motif".

I would like to see some kind of branding element that ties all of 
these together rather than having all disjointed materials that make 
us look like we are not cooperating at all between groups.

So, as sad as I think that consultation could have been better all 
round, IMO, the half-circle design should stay for LibreOffice v.4.0 
and we could all start working towards a more concerted effort of 
branding the next LibreOffice v.5.0 banner.

Could we take another look at the pamphlet with the idea of keeping 
the half-circle design and comment on it? Once we have tweaked the 
design, the marketing team can get going on creating other pamphlets 
with more specific content for different uses (i.e. community growth, 
conference pamphlets, educational pamphlets etc.). We are in dire need 
of more marketing materials and the marketing team is eager to get 
going on this.

BTW ... the German team is also using the half-circle design for their 
version of their Base handbook[2].





I would like to have Board Input on the wording of the brochure as well.

It would be nice to have the "branding" approval for the LO/TDF logo and 
text combination for the brochure with the half circle.  I have a half 
circle logo that does not have the "branding text" in it. The "branded" 
half circle brochure has a letter paper version and an A4 paper version.

I also created a green rectangle version that has the "TDF" text in the 
logo and a version of it without that text.  Right now, this green logo 
is only in letter paper versions.  The green logo is matching, somewhat, 
the new splash screen of 4.0.1.

So it would be nice to get "branding" approval for the half circle 
brochure versions [letter and A4] and then it could go to our marketing 
people and the translation people to use in their regional areas.  I was 
told that one of the versions has been translated to Greek, or something 
like that, already.

We really could use a "approved and branded" brochure so it could be 
used as part of the "marketing kit" idea.  "We" created one for the 
3.3/3.4 version since there was none available.  Now it has been 
modified and updated for the 4.0.x version, since there was none I found 

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