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Re: [steering-discuss] addition to trademark policy


Hi :)
I think the new wording is much clearer.  

Bullet-points definitely helped imo.  The wording seems about as smooth and 
straight forward as it is likely to get without changing the meanings.  It's a 
LOT less turgid than many simialr things i have read but seems to deal with the 
legal and Branding issues afaik.  


Has the marketing or Branding team (or reps here) approved of either this 
version or the original?  Since both have very much the same meanings i think 
approval of either would be good enough.  


Regards from
Tom :)




________________________________
From: Florian Effenberger <floeff@documentfoundation.org>
To: steering-discuss@documentfoundation.org
Sent: Sat, 6 August, 2011 11:47:53
Subject: [steering-discuss] addition to trademark policy

Hello,

my other task from the last SC calls was to add a note to the trademark policy 
that helps in understanding when the subline can be used.

My proposed change follows:

old version:
==
Proper Form: TDF marks should be used in their exact form, neither abbreviated 
nor combined with any other word or words. TDF has a set of acceptable logos for 
general use. If you are not sure where they are please inquire on our lists. 
Only the logos that bear the exact mention of the software name with the mention 
“The Document Foundation” are reserved for the sole and official use of TDF as 
an entity, for instance on splash screens from software builds compiled by the 
Document Foundation or DVD labels officially stemming from the Document 
Foundation. You may not use this set of logos but only the logos bearing the 
software name without the Document Foundation's mention.
==

new version:
==
Proper Form: TDF marks should be used in their exact form, neither abbreviated 
nor combined with any other word or words. TDF has a set of acceptable logos for 
general use. If you are not sure where they are please inquire on our lists. The 
logos that bear the exact mention of the software name with the mention "The 
Document Foundation" are reserved for two purposes:

* the sole and official use of TDF as an entity, for instance on splash screens 
from software builds compiled by the Document Foundation or on official 
materials from the legal entity itself

* the use within the Projects of the Community - like documentation, marketing 
or website - when the respective work is prepared and coordinated openly and 
transparently, on the appropriate communication channels, following the 
Foundation's and Community's principles

/Example: A publisher working on a documentation with a few selected community 
members is not eligible for use of logos with the mention "The Document 
Foundation", whereas the documentation team itself may freely use it for any 
project that is coordinated on its mailing lists.

You may not use this set of logos for other than the above purposes, but only 
the logos bearing the software name without the Document Foundation's mention.
==

Does this make things clear. Shall we embed it, or can we find an easier 
wording?

Thanks,
Florian

-- Florian Effenberger <floeff@documentfoundation.org>
Steering Committee and Founding Member of The Document Foundation
Tel: +49 8341 99660880 | Mobile: +49 151 14424108
Skype: floeff | Twitter/Identi.ca: @floeff

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