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Re: [steering-discuss] Re: Trademark Policy of the Document Foundation


Hello Bernhard, 


Le Sat, 19 Feb 2011 21:44:07 +0100,
Bernhard Dippold <bernhard@familie-dippold.at> a écrit :

Hi Charles, *

CC'ing the design list...
(follow-up on the logo design should be there, on the general
questions here on steering-discuss)

Charles-H. Schulz schrieb:
Hi,

@Bernhard: now we "just" need the logos without the TDF mention to
be put on a page with its source on the wiki, and I think we'll be
ready to announce our trademark policy.... Do you think you or
Christoph can do that?

Great to hear that - but I didn't know that this logo is a
precondition for the announcement.

No, it's not really a precondition. We could go ahead but then people
would ask us: where are the logos we're supposed to use?


I'm sorry that we didn't finalize the logo - main problem is, that
there is a reasonable reason to modify the logo a bit, but we didn't
manage to discuss the advantages and disadvantages in detail.

As you know there are important task to work on *right now* - and we 
still do this without having defined the general visual basis for our 
community...

absolutely.


Following the Branding Guidelines it is possible to use one or two
parts of the tripartite logo (symbol, libreoffice text and TDF text)
alone, so it is possible to create the "logo without TDF subline" by
using the present logo.


yes, that's the point.


I don't know how strong you see the relationship between the logo and 
the trademark announcement, but I can live very well with this
version of our logo for some time - perhaps until the release of
LibreOffice 3.4, when we might introduce the updated logo (just my
personal opinion 
- we'll discuss this on the design list).

When I find the time tonight, I'll be working on the logos.binge


thanks. To me it's a practical issue. We can release the TM policy now.
But we won't be able to enable people to do "the right thing" because
the logos won't be ready. TM policy exists in its own right, as it
covers other areas and even other aspects of the question, so we could
release it now although I fear it will end up being confusing.


Just to be sure I understood how you (and the trademark policy?) want
to propose the use of our logos:

a) *The product* itself contains the *logo with TDF subline*.
We provide these binaries via our mirror system.
Distributors of the unmodified binaries are allowed to distribute the 
product, so they distribute it with the TDF subline inside the
product.

The mention "TDF" only
applies to what comes out of TDF and the mirrors listed here. But you
cannot use the TDF mention on a DVD that's not an official DVD from
TDF. So yes, we're talking about unmodified binaries downloaded via our
mirroring system, which means: you can only get them by downloading the
binaries here or in the specific case of the linux distros (that's
explained in the TM policy).


b) *We* refer to the product and our community on our website, on 
marketing material, fair booths and other means by a *logo with TDF 
subline*.

Yes.


This is only allowed for
- official community representatives (SC and board members described
in the bylaws).
- officially approved international, language based or regional teams 
(including TDF members approved by the Membership Committee, so their 
work is led by the Community Bylaws) in consent with their dedicated 
mailing lists. If there is any doubt on the team's legitimation, a 
formal request here at the steering-discuss list is necessary.

Yes.


c) *Single community members* and *other people* referring to our 
product and the community are not allowed to use the logo with TDF 
subline. This should avoid misinterpretation of their references as 
official community statements and presentations.

Yes.


They should use the new *logo without this subline* we're going to
provide.

Yes.


What logo should be used if external references point to the
foundation?

Well, I don't think we have one, but we could come up with one. ATM,
only external references pointing to TDF should use the full logo with
the TDF subline.


Do we need a logo for The Document Foundation (once it is
established) without the "LibreOffice" text? Do you think of another
possibility to distinguish official usage and external reference?binge


It might be helpful, although we certainly can release the TM policy
without this particular one. 

Here's what we can do: I will copy and paste parts of your email on a
wiki page specifically for the logo usage. I will link from and to it
on the TM policy page as it fully complements it. Then, I would like us
to be ready asap on this. The LibreOffice logo without the TDF subline
and its sources should be available, and as soon as it is, we can
release the TM policy. Otherwise it won't make a lot of sense.

What do you think?

Charles.

Best regards

Bernhard




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