Re: [tdf-discuss] [GENERAL] New name

[Alexandro Colorado <jza@openoffice.org>]

On Sun, Oct 3, 2010 at 3:31 PM, Mirek M. <mazelm@gmail.com> wrote:

> 2010/10/3 Graham Lauder <yorick_@openoffice.org>
>
> > On Sunday 03 Oct 2010 20:55:11 Jean Hollis Weber wrote:
> > > On Sun, 2010-10-03 at 19:21 +1300, Graham Lauder wrote:
> > > > Antonio,
> > > > You in fact wear the best argument for a unique name in your sig.
>  Who
> > is
> > > > arguably the most successful Open Source company:  Red Hat
> > > >
> > > > What in gods name does a Red Hat have to do with software other tha
n
> > give
> > > > them a really cool logo.
> > > >
> > > > This discussion is indicative, much of marketing is about creating
> > buzz.
> > > > I would like a name that leads to a logo that is sexy enough for
> people
> > > > to use as a desktop background, Redhat does and Fedora and Firefox.
>  I
> > > > was looking at the "LibO" abbreviation and the thing that I suddenl
y
> > saw
> > > > was LbD, or LBD which is abrreviation for "Little Black Dress",
> > suddenly
> > > > I see a very cool logo and marketing campaign and a buzz.  One grea
t
> > > > thing is that LBD is cool to both men and women, both groups tend t
o
> > > > like the way they look.
> > > >
> > > > What has it to do with Office suites? About the same amount that
> > Computer
> > > > Operating systems have to do with Hats.
> > > >
> > > > But dang what a buzz it would cause:  An office suite that was sexy
,
> > now
> > > > THAT would be cool to market.
> > > >
> > > > Cheers
> > > > GL
> > >
> > > Graham, you & I think alike! But I should have thought of Red Hat whe
n
> I
> > > was hurling out examples. And... Hmmm.... a sexy office suite? I'm su
re
> > > someone could manage that, without it being also sexist.
> > >
> > > Cheers, Jean
> >
> > A name that sounds like a Latin Dance, Salsa, or Tango Both open source
> > projects already unfortunately
> >
> > Red Hat is cool because it engenders an emotional response.  Red and
> black
> > is
> > sophisticated, the logo is a hat with a rakish tilt on it, hiding the
> > wearers
> > eyes, it makes the viewer curious, wanting to find out more.  It evokes
 a
> > whole Film Noir feel to it as well, as though that's Bogart hiding unde
r
> > there... (with Bacall on his arm in an LBD  ok ok not going there..  ;)
 )
> >
> > Obviously these are not things that people actually think, I'm just
> trying
> > to
> > allow people access to the emotional response
> >
> > It works on many levels but it is emotional before it is informative,
> which
> > is
> > as a logo and branding should be.
> >
> > I like Latin dance sounding names, they're emotional, sound cool off th
e
> > tongue and they're sexy.... But not sexist!  :D
> >
>
> I was thinking more along the lines of something breezy, simple, short, a
nd
> refreshing, to contrast with the depressing and dull connotations of
> "Office" and "iWork".
> I've been trying to brainstorm different names. I was thinking that I
> associate "refreshing" with cool water or lemonade with ice, a straw and
an
> umbrella/sunshade. "Pulp" sounds nice and quick, but it's quite overused.
> Maybe something similar? (I really like the feeling one-syllable words
> invoke: they sound simple.)
>

I am sorry Pulp sound like an insult to a non-english speaker. If you are
talking phonetics I wouldnt go with pulp. Actually phonetically sounds too
close to porn.


>
> >
> > Cheers
> > GL
> >
> > --
> > Graham Lauder,
> > OpenOffice.org MarCon (Marketing Contact) NZ
> > http://marketing.openoffice.org/contacts.html
> >
> > OpenOffice.org Migration and training Consultant.
> >
> > INGOTs Assessor Trainer
> > (International Grades in Open Technologies)
> > www.theingots.org
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--
*Alexandro Colorado*
*OpenOffice.org* Español
http://es.openoffice.org

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